Home' Smart Farmer : July 2012 Contents July 2012
By MAX OPRAY
HE global financial crisis and
new technologies are the main
drivers of a boom in
smallscale, quality local food pro-
duction, according to chief execu-
tive officer of Adelaide Showground
Farmers Market Amanda Daniel.
"The global financial crisis made
people focus on what they spend
money on and how it makes them
happy," she said.
"There was a lot of superficial
spending going on before that, and
now I think people are thinking
more about the quality of what they
"There's the internet, which has
empowered consumers to find out
more about what's in their food and
where it comes from.
"The skyrocketing interest in 'real
food' has been a boon for farmers
According to a 2011 study by the
Australian Bureau of Agricultural
Resource Economics and Sciences,
market numbers across Australia
more than doubled between 2004
and 2011 to more than 150.
"Even in the past year, we've
grown quite a lot," Ms Daniel said.
"On occasion, we have up to 6000
people come through, although
4000-5000 is more normal.
"I think people enjoy a socially
integrated shopping experience.
There's a sense of community, and
consumers get to talk the producers
The ABARES study also found that
fresh food markets now represent 7
per cent of fresh food sales.
Ms Daniel says there is still room
"We need to keep looking for fresh
producers because the demand is
there," she said.
"The challenge is to excite farmers
about the possibility of a farmers
market stall. "Primary producers
need to hear about the benefits of
having a stall -- they incubate their
brands, and can grow beyond farm-
ers markets and become sustainable
small rural businesses."
One such enterprise is Woodside
Cheesewrights, a small producer of
award-winning cow and goat milk
cheeses. The business operates a
stall at Wayville, and two other
farmers markets: Wilunga and the
Head cheesemaker and owner
Chris Lloyd believes Australians
Big appetite for SA's
Amanda Daniel says people enjoy a socially integrated shopping experience
and a sense of community.
Farmers markets booming
Consumers more food savvy
Internet, cooking shows drive
Consumers empowered to source 'real' food
Innovative marketing at
Feast! Fine Foods stores
MARKETING and online manager at
Feast! Fine Foods Vince Minervini says
the chain of premium meat stores aim
to bring quality produce direct from
the farm to the consumer.
"This is achieved through our vast
network of producers located through-
out the state with strong relationships
being formed over the years," he said.
"In addition to having our own
family properties to produce out main
products, we also help other local pro-
ducers to sell their products directly to
the consumer through additional
branded products which are sold at
The company now has outlets at
Norwood, Unley, Adelaide's Central
Market and Victor Harbor with three
additional family value butcher stores
in South Australia. Feast! also have a
production facility in the Adelaide Hills
that services the needs of restaurant
Interacting with customers behind
some of Australia's top restaurants
has had additional benefits, according
"We've had a chance to learn and
interact with some of Australia's lead-
ing food identities who have both
educated and inspired some of the
innovations within the family business
which has allowed us to remain inno-
vative and stay ahead of the pack in
the meat industry," he said.
• Need to know more?
Interacting with customers
behind some of Australia's top
restaurants has had additional
benefits for Feast!
Will it fire up
Now is the time to make your
property and safety equipment
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how you can make your property bushfire ready for next summer.
Bushfire Information Hotline 1300 362 361 (TTY 133 677)
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