Home' Smart Farmer : March 2014 Contents • SmartFarmer
San Remo's Anthony
Philip Streng and
Tanunda's David West
Coles' Carly Newton and Andrew
Mossop with Nut Brothers' Sandro
Tony and Sandra
Ceravolo and Coles'
fresh product renewal
trainer Gavin Campbell
new Ashton Valley
fruit juice range.
Coles general manager
operations Kevin Gunn
with Food SA CEO
Grant Wylie with
Spring Gully's Keetah
Murphy and Tegan
Gelista's Branka Uzelac and Peter Cox, Ridleyton, with Coles' Kevin Gunn.
Gaganis food wholesalers'
George Markos with Olive Co
Australia's Steve Pantelos.
Coles actively seeks
out more SA growers
By PAULA THOMPSON
PRODUCERS do not necessarily
need to be large in scale to sup-
ply Coles, according to general
manager SA supermarket operations
"We're interested in suppliers and
producers of all sizes, the main thing
is wanting to grow their business,"
Mr Gunn was speaking at a recent
Coles 'Meet the Buyer' event held at
the Adelaide Showgrounds.
Coles is on the look out for more
South Australian food to stock on
its shelves and, as part of this,
producers and suppliers from across
the state were invited to showcase
their wares to Coles' team of expert
national buyers through one-on-one
This year's event followed the
inaugural Meet the Buyer event held
in 2012, which has since seen almost
80 new SA home-grown product
lines introduced to Coles' shelves.
Mr Gunn said the business
was keen to seek out more local
"Surveys we've undertaken have
shown more than 70 per cent of
our customers prefer to buy locally
produced products," he said.
Mr Gunn said last year's event
shone the spotlight on some "fantas-
tic" local products.
"Jonny's Popcorn attended last
year's event and it's now stocked in
more than 50 stores across Australia;
on a number of occasions the prod-
uct has featured in our national
promotions," he said.
Coles established its Meet the
Buyer concept in Adelaide when the
first event was held in August 2012.
Since then, similar events have
been held in Melbourne, Perth,
Hobart, Cairns, Brisbane and
In the past four years, the number
of lines of SA-produced food sold
in Coles supermarkets has doubled
from about 500 to more than 1000.
Mr Gunn said Coles was delighted
with the response to the first Meet
the Buyer event last year and was
looking forward to uncovering
more new products to offer local
"Our buyers were really impressed
with the response we received from
South Australian suppliers in 2012
and the overall quality of products,
which prompted us to run the event
again," he said.
"Since the first Meet the Buyer
event we have welcomed some
fantastic new locally-made prod-
ucts, including Vella Pasta, Gelista
Premium Gelati, Jonny's Popcorn,
Cucina Cibo and Pinnaroo Hill.
"We would like to welcome more
home-grown products onto Coles'
shelves following this Meet the
Buyer event, which will be great
for South Australian suppliers and
Mr Gunn says Coles is already a
big supporter of Australian made
and grown products, with more than
90pc of Coles Brand food and drink
produced in Australia along with all
fresh meat, milk and fresh fruit and
vegetables when in season.
Keith olive producer Grant Wylie,
Pendleton Estate, took part in last
year's event and said it made a
significant difference to his business.
Pendleton Estate supplies Coles with
its Pinnaroo Hill brand of extra
virgin olive oil, vinegars and salad
"I've been producing olives for 20
years in the Keith region," Mr Wylie
"Traditionally, I've been a supplier
to the food service and export sectors,
but I've been increasing the business
with Australian supermarkets.
"Meet the Buyer has been a great
opportunity because it helped me
become a partner with Coles and
grow the business."
Ceravolo Orchards' Ceravolo fam-
ily, from Ashton in the Adelaide
Hills, have been supplying fresh
fruit to Coles for more than 35 years.
But Tony and Sandra Ceravolo
attended the recent Meet the Buyer
event as a way of promoting their
Ashton Valley sparkling 750-mil-
lilitre fruit juice range.
"Our sparkling juices are all non-
alcoholic, all SA-produced, and
made with no concentrate and no
preservatives," Mrs Ceravolo said.
The Ceravolo's range of non-
sparkling juices are already available
in Coles stores, and by diversify-
ing and then value-adding to their
primary products of apples, pears,
cherries and strawberries, the family
has managed to grow their business
by 30pc in the past five years.
• Need to know more?
Most consumers prefer to buy local
Suppliers of all sizes welcome
Eagerness to grow business is key
Vili's Pies' Malisa Utry with Coles store
manager at Gawler Green Bob Mills.
Moo Premium Foods' Catherine Evans
and Tuckers Natural's Jess Morris.
Friday 11th April & Saturday 12th April
At Kapunda Harness Racing Complex - 77kms Adelaide GPO
Check out our website for details www.kapundafarmfair.com
Exhibitors entries are allocated sites as received, book ASAP
9am to 5pm both days. Adults $10, Children 5-15 $2
Enquiries: Bill Adams 0408 811 840 or email kapundafarm email@example.com
site - nearby
for the children,
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