Home' Smart Farmer : March 2014 Contents • SmartFarmer
By MALCOLM SUTTON
WITH the SA election taking place
this month, both major political
parties have been keen to spruik
their plans for the Greater Adelaide region
--should they be elected.
The Labor Party wants to implement two
new development protection zones in the
Adelaide Hills and the northern Adelaide
Similar to protection measures put in place
in the McLaren Vale and Barossa Valley in
2012, the policy would mean areas of land
could no longer be subdivided for resi-
dential developments without Parliamentary
The Liberal Party released its Agribusiness,
Food and Wine Bicentenary Plan, which
makes no mention of protection zones, but
does promise to spend $500,000 to develop
a food and wine trail from the Clare Valley
to McLaren Vale.
It also promises to increase Food SA's
funding by $1 million in 2016-17 to help
producers locate export opportunities, after
increasing it by $750,000 in 2014-15 and
again in 2015-16.
Adelaide Hills Wine Region chief executive
officer Robin Shaw welcomed the idea of
new protection measures for the region even
if detail was lacking at this stage.
"The folly of Mount Barker has been
exposed now and we certainly need to be
protecting our agricultural lands," she said.
"There's no question about that. City-type
developments right next to farming land
have been proven to work.
"We'll be looking at this to protect our
assets, both natural and built in terms of
winery infrastructure, and our ability to
carry on business and produce wine and
food, as we've been doing."
State tourism minister Leon Bignell said
the two regions produced "wonderful food
and wine", which were also tourism draw-
cards, and wanted to make sure it was not
possible to over-develop the areas.
Labor also wanted to launch a new
$500,000 brand policy, The Trust Mark,
similar to the Barossa Trust Mark launched
in September last year.
It would encourage the Adelaide Hills,
McLaren Vale, Clare Valley, Fleurieu,
Riverland, Kangaroo Island and the
Limestone Coast to develop and manage
their own brand framework.
The Barossa trademark was launched by
Tasting Australia creative directors Simon
Bryant and Paul Henry, as well as Food
Barossa chairperson Jan Angas, to give high-
profile endorsement for locally produced
food, and was supported by restaurateur and
television cook Maggie Beer.
Mrs Angas said it was all about making a
promise to consumers about Barossa
products and produce.
"It's about Barossa origin, the
integrity of what we do, and the way
we incorporate new technologies,"
Its proponents hoped it would
create a stronger sense of com-
munity support for local produce,
with the expectation that success-
ful brands would have a mandate
to assist smaller local brands.
Agriculture Minister Gail Gago said
The Trust Mark certification was a
"fantastic" way for regions to celebrate
what they had to offer.
She also announced a further $200,000
in 2014-15 for regional food organisations
and groups to develop and promote food
producers, networks and partnerships.
"We have heard from regionally-based
food organisations of the need for funding
support to smaller groups and organisa-
tions," she said.
"So we are setting aside this money spe-
cifically for groups seeking support to help
build stronger regional food networks and to
support new and emerging, regionally-based
small-scale food producers."
Opposition Leader Steven Marshall said
the AFWB Plan would develop a long term
research and development plan for SA, com-
mit an additional $500,000 over four years
to combat fruit fly, and grow the state's wine,
viticulture and horticulture markets.
The Liberals would also reverse fund-
ing cuts to the state's seven Regional
Development Australia offices.
"A robust RDA network is a key factor
in driving regional initiatives and is best
placed to assist the state government with
recommendations on what services should
be funded, what infrastructure should be
supported and so on," Mr Marshall said.
He said the Liberal party, if elected, would
expand the Regional Development Fund
"We will increase the fund from $1.6m
a year to $15m a year -- a massive finan-
cial commitment that will reinvigorate the
regions to be creating up to 6000 jobs," Mr
"In the tourism sphere, we will establish
a dedicated wine trail from McLaren Vale to
the Clare Valley, a 225-kilometre trail which
will take participants on a grand tour of our
regions, showcasing our famous landmarks
and our hidden gems as well."
Food, wine hot on
SA political agenda
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Parties roll out policies
Expanded protection zones
Boost to regional funding
RESTAURATEUR and television cook Maggie
Beer (pictured) is excited about the Barossa
She said that while a lot of people in the
region were different in every way imaginable,
they were united on the things that mattered,
such as "sustainability, the seasons, and the
basics around flavour and excellence".
But branding for Australian food was confus-
ing because it did not clearly address what was
Australian and what was not in federal food
"These blanket statements of 'made from
Australian and imported ingredients' are really
confusing," Maggie said.
"For example, everything we make can be
made from locally sourced ingredients, but if the
jar is sourced from overseas because we don't
make a jar, then we can't say it's Australian.
"I almost think we need food aisles in a
supermarket that are truly Australian because
everybody should be asking where their food
Maggie's tick of
approval for mark
you can trust
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