Home' Smart Farmer : November 2012 Contents November 2012
Get it sent
Phone: 08 8372 5221
Published by Fairfax Agricultural Media
Registered office: 123 Greenhill Rd, Unley, 5061
Postal address: GPO box 2249, Adelaide, SA,
08 8372 5222
ABN 45 007 871 105
Printed by Bridge Print,
Adelaide Rd, Murray Bridge, 08 8532 1744
Phone: 08 8372 5222
Fax: 08 8372 5282
08 8372 5244
TollFree 1800 626 263
08 8372 5252
Toll-free phone (SA country): 1800 811 283
1800 626 263
ON a recent trip to
London, I was able to
experience the restaurant
scene up close and personal.
My daughter opened a restau-
rant called Lardo at Hackney, East
London in July and I am now a
'restaurant granny', as proud as
any grandmother of their child's
I had my concerns, especially
considering reports about the
state of the European economy.
But if you judged the UK econo-
my by Lardo's early success, you
would have to ask yourself 'crisis,
The restaurant has been full
every night since it opened. So I
thought it might be worth taking
a closer look to see just what fac-
tors are contributing to its suc-
My daughter has always loved
eating and literally grew up in
In her last job, she was
employed as general manager of
the restaurant company that
brought 'pop-ups' to London, so
there is more than a little experi-
ence and know-how behind
opening her own venture.
But all this still does not quite
explain Lardo's extraordinary
success, especially considering
there has been virtually no
money spent on marketing and
publicity in an environment
where in one week alone,
London hosted a staggering 25
parties to preview or launch new
bars and restaurants.
It seems the East End of
London has become very hip and
cool, with everyone wi-fied and
They digest the 24-hour news
cycle online and watch television
on sleek silver iMacs and iPads
when and where they like, often
working from home and holding
meetings in cool cafes while sip-
They spend their spare time in
the blog-sphere and use apps
such as foursquare to send out
updates to their social networks
indicating where they are and
what they are doing.
So, keeping all that in mind,
here is my assessment of Lardo's
success. Its menu is short and
sweet and seemingly unpreten-
tious, pitched at the 20 to 40
somethings, many of whom are
still unburdened by children,
school fees and mortgages.
The venue fit-out suits eco-
nomic reality -- set up on a shoe-
string budget, it's minimalist and
has second-hand and recycled
The food is sourced carefully
and handled with great respect,
and all meat served has come
from animals reared and killed
humanely -- they make their own
charcuterie from free-range
Mangalitza pigs and there is a
blog that tells the whole story.
UK consumers are very sensi-
tive to animal welfare issues.
The food is simply prepared
and dishes rely on only the most
fresh ingredients. Kitchen staff
have been chosen carefully with
the head and sous chefs coming
from well-respected starred
establishments, adding yet anoth-
er layer of pedigree to the mix
and lured to Lardo by the
promise of an exciting approach
The quality of service is taken
very seriously and front-of-house
staff have either been head-hunt-
ed or trained and trialed before
Competition in the industry is
considerable and with so much
choice, punters can be very
Then there is the price. All this
delicious fare is priced way below
what you would expect to pay in
London when you compare it to
food of similar quality in other
Online strategies have worked for Lardo
restaurant in East London.
with ZANNIE FLANAGAN ZFLAN
THE food truck phenomenon has made it to Adelaide.
Fuelled in part by the global financial crisis and
social media, food trucks first began to surface in the
United States about five years ago.
Earlier this year, the Adelaide City Council issued a
limited number of licences to potential vendors as a
trial that formed part of their Splash Adelaide project.
The trial has been extended until the end of the year.
Food trucks park in the street and offer takeaway
food for a short time.
They are a sort of modern, more mobile version of
the pie cart, but more cool. So cool, in fact, that you
cannot find out where they are unless you are wifi-ed
or plugged into social media.
The food truck business model depends on social
media to inform customers of truck locations. This has
its downside, especially if you are hanging out for a
burger and have left your phone at home.
As any restaurateur will tell you, regular business
hours are crucial if you want to build up a customer
base, and food truck owners are beginning to learn
A tribe of trucks have started to cluster together on
Hindmarsh Square to service the city lunch trade on
Thursdays, serving everything from good-quality burger
and freshly made juice to modern Mexican.
But I've been told you might have to queue for half
and an hour!
Check out wherethetruck.at/Adelaide for a daily
update of truck locations or download their app.
-- ZANNIE FLANAGAN
The pricing and quality is designed to
ensure the restaurant becomes a favorite reg-
ular haunt with locals -- a reliable neighbour-
While the real surprise to me is how new
technology has been used to promote and
market the new venture, there is a clear
appreciation of the customer base backed by
careful attention to quality in all aspects of
Add generosity of spirit and a huge amount
of heart and you have a fail-safe formula that
will spell success for most businesses.
But it is worth remembering that online
strategies do have another side -- if the busi-
ness does not deliver, social media results will
The google button has changed the concept
Food trucks liven city at lunch hour rush
Recipe for success
The restaurant tweets a lunch special: 'braised
lamb breast, potatoes and cavelo nero...
Lobethal Rd. Lenswood S.A.
Tel. (08) 8389 8233
We provide excellent service and free advice.
Suppliers of high quality rural products
FARMS • VINEYARDS • ORCHARDS • LIVESTOCK
• FENCING -- Posts -- Wire • TROUGHS -- Tanks -- Pipes & Fitting
• LIVESTOCK DRENCHES -- Vaccines • IRRIGATION PRODUCTS
• FARM CLOTHING -- Boots • PLANT NUTRITION -- Fertiliser Programmes -- Organic
Fertilisers • SOIL & LEAF TESTING • WATER QUALITY TESTING
• WEED -- Pest & Disease Control • PRUNING & PICKING EQUIPMENT
• FARM WORKSHOP SUPPLIES & TOOLS
Deliveries all areas
0403 972 609
PO Box 492, Meadows, SA 5201
ABN 82 190 895 096 Q-Alpaca 08/0287
Pets / Herd Guards
Links Archive October 2012 Dec 2012 - Jan 2013 Navigation Previous Page Next Page