Home' Smart Farmer : September 2012 Contents "We do struggle with trying to stay seasonal.
Consumers are so used to going into the big
supermarkets where they can get almost any
product all-year-round," Mr Scown said.
"We are able to offer a large variety of pro-
duce that is in season, but the challenge is try-
ing to get people to do their weekly shopping
with us even if we can't supply tomatoes, say,
all year long.
"We do, however, allow for some SA pro-
duce to be sold at the market that isn't grown
locally, such as some citrus, but at all times we
try to monitor the 'market mix' and ensure
local growers are well supported."
Ms Daniel reinforced the need for good gov-
ernance, the appointment of key people to run
and manage the market, employing a good
communications strategy to boost market per-
formance, staying within the goals of the mar-
ket, having a good set of rules and regulations,
and sticking to good policies surrounding
"The Adelaide Showground Farmers Market
has more than 100 sites every Sunday and up
to 121 over summer," she said.
"Our weekly numbers through the gates
stand at between 7500 and 8000 people and
we have enough members now to employ a
full-time CEO and a part-time market manag-
er, marketing and communications specialist,
financial manager and administrative staff.
This has really helped us in meeting regulato-
ry requirements and ensuring the market runs
smoothly for stallholders and customers.
"We are now considering holding a second
weekly market on a Wednesday evening
which will give those stallholders wanting to
expand the opportunity to do so, whilst still
allowing for those growers who want to stay
small the platform to do just that."
Ms Daniel said the SA government was
working on a framework to guarantee authen-
ticity of stallholders in farmer markets,
expected to rollout in stages in the near future.
"This certification process involves develop-
ing framework documents, a pilot project run-
ning for 10 stallholders and then a staged
rollout for all stallholders in farmers markets
across SA," she said.
"The process will also likely involve the for-
mation of the SA Farmer Market Association.
It is an important process but one that needs a
lot of consideration. We can learn a lot from
what has happened in this area in Victoria and
The Mount Gambier Farmers Market inter-
im committee is now seeking funding support
as it embarks on its development of a charter
and business plan.
• Need to know more?
Sally Schultz 0428 594 306
By LIZ COTTON
MOUNT Gambier could host a weekly
farmers market as early as December,
following a public meeting last
month at the town's public library to discuss
details surrounding the proposed market.
The idea of holding a weekly farmers market
in the heart of Mount
Gambier, near the Cave
Gardens, was born from a
group of enthusiastic
primary producers and
formed and Sally Schultz was elected chair-
"We are in the process of working through
the details, including putting together a draft
business plan and strategic plan, working out
a charter and budgetary details, and seeking
funding support from a variety of sources," she
"The interim steering committee consists of
local farmers and those interested in support-
ing the buying and selling of locally pro-
duced food from our regions."
Ms Schultz said the group saw a need for
a regular market, based in Mount Gambier,
that sourced a variety of produce from within
a 200-kilometre radius where possible and
allowed local producers to reach more con-
"The key message of a farmer's market is
fresh, regional, seasonal food sold by farmers
and makers direct to consumers at a central
location offering benefits to customers,
local farmers, producers and the commu-
nity," she said.
More than 60 people attended the pub-
lic information session on Sunday, August
26.The Mount Gambier Farmers Market
committee invited Willunga Farmers
Market chairman Steve Scown and Adelaide
Showground Farmers Market chief executive
officer Amanda Daniel as guest speakers. They
explained their market model success story.
More than 60 per cent of those who attend-
ed the meeting were keen on becoming stall-
A panel of experts then discussed essential
elements of a vibrant farmers' market for Mount
Gambier, taking questions from the floor.
Mr Scown told the meeting that the
Willunga Farmers Market had grown from 20
stallholders to more than 65 regular -- the
numbers went up to 75 in peak periods.
He said the flow-on effects for the commu-
nity was enormous, with local businesses in
the region reporting up to a 30pc increase in
But he said farmers' markets came under
pressure to supply produce in non-seasonal
Willunga Farmers Market
chairman Steve Scown
says a major challenge is
trying to get people to do
their weekly shopping at
Adelaide Showground Farmers Market chief
executive officer Amanda Daniel, pictured with
Mount Gambier Farmers Market interim
committee members Michelle and Chris McColl,
Kalangadoo Organic, emphasised the
importance of good governance in farmer
markets at the public meeting.
The Mount Gambier Farmers Market interim
committee chairperson Sally Schultz, holding a
DVD of the Adelaide Showground Farmers
Market, is confident Mt Gambier can be a
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