Home' Smart Farmer : November 2015 Contents SmartFarmer • November 2015
ONE of Australia’s major
suppliers of potatoes, car-
rots, onions and pumpkin
Zerella Fresh – paid a whopping
$9400 for a box of new season baby
potatoes last month.
It was part of Potatoes SA’s
annual auction and dinner, with
proceeds going to the Little Heroes
This auction is the only one of its
kind in Australia.
The $9400 was paid for a 10-kil-
ogram box, which means these
special potatoes sold for $940,000
Zerella Fresh national sales
and marketing manager Peter
Brinkworth bid on behalf of the
His bid surpassed last year’s of
$9000 paid by Paul Capobianco,
Tony & Mark’s Direct.
In 2013, Thomas Foods
International’s winning bid was
Elders stud stock manager Tony
Wetherall worked a room of 150
key industry stakeholders to pro-
duce this outstanding result. The
company is a corporate partner of
Representing Zerella Fresh
was Natasza Zablocki, who was
crowned ‘2015 Queen of Potatoes’
by Opposition agriculture spokes-
person David Ridgway.
The auctioned potatoes – Lady
Christl – were donated by Oakville
Proceeds will go to the Little
Heroes Foundation, a charity
The crowd was entertained by
Platinum Plus band members
Andy Upton, Steve Gates, Jeff
Hills and Barry Ion. They are with
emcee Tim Ginever (centre).
With the $9400 box of new season potatoes is Zerella Fresh’s
Melissa Clogg, Natasza Zablocki, Karen Malzard and Opposition
agriculture spokesperson David Ridgway.
SARDI executive director Pauline Mooney and Foodplus’ John
Vicspa’s Nigel Crump and Dowling Agritech’s Ben Dowling.
SJB Ag-nutri Fertiliser’s Nathan Smith, Landmark’s Nick Hall and Syngenta’s Simon Gregory.
BELOW: Elders’ Tony Wetherall
with guest speaker and former
cricketer Wayne Phillips.
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